It is January 5, 2015 8:30 AM. The first full working week in the New Year 2014 and the gym is brimming with “resolutionist” from all over town. All the treadmills are humming along at a 7-minute pace, all other cardio machines are occupied and the aerobic class is fully booked. Zumba is pumping in the background. All the machinery is humming and clinking at a frenetic pace. Fast forward 30 days later and 50% of these resolutionists will be gone. Many of the treadmills would be unplugged to save energy and what would be left are the typical gym rats shaking their protein shakes at the sidelines giving unsolicited advice to anyone who makes eye contact.
According to a recent article 60% of gym memberships remain unused after the 1st month of purchase and with all this reading and talk about fitness, a majority of people simply quit from…
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