March 2014 – John Walter Bay

Originally Published at The Star Malaysia – Leaderonomics 03.26.14

“Traction” is a recent buzzword that I thought I left behind in my days of working with start-ups and business planning. In my case, it was often used within the context of funding where infusion is sometimes done in tranches. Where a sum of money is allotted for the capitalization of a business, a business plan would first have to prove “traction” within a critical period of time to ensure that the business was actually making any progress and therefore has some semblance of sustainability. In some cases the term is also used when a business has passed the start-up phase and has entered the growth phase, evidences of progress are referred to as traction. Metrics or indicators that prove business progress such as revenue growth, market share, brand awareness and efficiencies could all be considered summarily as traction. There is no prescribed way of defining it. Traction could be used under broad contexts under different applications.

The easiest way to define traction is to bring the term back into its simplest forms. When you ride a bicycle just as I do, “traction” is the measurable force that directs power to the ground and in turn propels me towards a forward momentum within a given direction. Without traction or grip, the bike cannot go in a direction, will lose its momentum and will fail to reach its destination. The same could be said in the business of life. Output will always be the ultimate measure of effectiveness, and effectiveness is defined by your capacity to reach your goals. Simply put, going back to the analogy of the bike, “traction” indicates whether or not you are actually getting anywhere in life and business.

To understand the importance of traction, it is best to retrace the steps using the framework that is broadly described within the orders of: Input – Process – Output. At the end of this equation is a singular “Output or Outcome” which is a summary of a desired result. Taking it another step back within the realm of “Process” are subsets of objectives that are results of activities that need to be accomplished. Within this area of process and objectives are measurements of progress that are referred to as “traction”. Taking a further back in step is the realm of “Inputs” where resources are used to start the process. Here is a real life example to make things easier.

I am currently coaching a business led by a driven CEO named David who had his goal set on finishing an Iron Man (Triathlon Event) in Melbourne last March 23, 2014. While a goal of finishing a strong Ironman event may sound overly simplistic, seeing through a framework of Input-Process-Output puts the matter under a deeper perspective. The key here is having an end in mind but also the knowledge of breaking down your goal into smaller objectives, activities, smaller tasks, and material inputs. I usually teach a framework that a mentor also taught me when I was working for the International Labour Organization. It is called G.O.A.T., which stands for Goal, Objectives, Activities and Tasks. It helps you break down a goal into smaller manageable chunks. In this case the Goal is to finish a full Iron Man under 17 hours. The Goal broken down into a set of 3 sub-objectives would be to finish the 3.86 km swim within 2 hours and 20minutes, a 180.25 km bike ride within 8 hours and 10 minutes and a 42.2 kilometer run within 6 hours and 30 minutes.

Goals and Objectives are considered outputs and tracing things back, objectives are driven by processes and activities that are measureable. While David was racing in Melbourne, his friends were giving a minute-by-minute report online. David finished the first event, the swim leg within 1:13:09 and the bike leg within 5:18:09. With two legs out of three out of the way with measurable speeds way below the cut-offs we are almost sure of a very strong finish. This is what we refer to as “traction”

Traction is a measurement of progress and a Key Performance Indicator (KPI) that signifies that you will accomplish your goal or mission. In the end David finished the race strong with a few seconds above 11 hours. That is 6 hours below the cut-off.

Activities
You cannot get these types of outputs and traction overnight. The hours saved per leg are a composite of how much time was invested in training. The effects are in direct proportion to the amount of hours spent in the pool, on the bike, and inside your running shoes. The point is that time and traction are directly correlated. The amount of measureable performance that indicates traction is directly proportionate to the amount of time invested in training. This is the very reason why I love working with athletes. They know that strategic goals and objectives cannot be achieved without an investment of time and resource. According to BeginnerTriathlete.com, training for an Ironman event requires a cumulative of 20 weeks of training of up to 18 hours per week. That is approximately 360 hours of training for a 17-hour event.

Tasks
There are prerequisite inputs and “Tasks” such as taking the proper nutrition, managing your schedules, getting equipment and mental preparation. You also need to have the base fitness before getting into a rigorous training program.

The same could be said with any goal. You must understand the commitment, time and resource involved before reaching them and yes, all of these processes will take time. It takes about 2 hours for me to write an article such as this even before it gets to the editing phase for later publishing. Perhaps you’re looking at “running a marathon” to knock it off your bucket list, if you haven’t done a “half-mary” or worse, haven’t started running yet, and then perhaps you should start walking today? Perhaps you need to get a pair of running shoes first? Develop the Input-Process-Output mindset and after you’ve made up your mind, you can follow it through with the GOAT framework for planning.

While this may seem all personal and not much to do about business, then take another look. David runs a company that distributes some of the best brands known to endurance athletes such as Pinarello, Cervelo, and Felt Bicycles. He also distributes soft goods such as 2XU, Zoot, and Aquasphere goggles along with race nutrition and other performance gear. Being a competitive Ironman is actually very strategic for him. It gives him the personal brand profile advantage that he could use for his suppliers and customers. It pays dividends both in his personal brand equity and the company he runs. The passion and personal commitment that he attaches to his sport and his business gives him enormous credibility with the people he works with, as well as the brands that endorses. In my experience in working with him, I could truly say that he’s getting a lot of strategic traction but also because he puts in the time.

To learn more about these frameworks please feel free to follow and tweet me a message @JohnSBaybay or go to my website: square1coaching.com

John Walter Baybay
03.12.14

“Courage” seems to be a big word that many seem to misunderstand as something that applies to everyone. The mere mention of the word “courage” sends us conjuring images of action movies such as Brave-heart, 300 or perhaps The Lords of the Ring. It escapes many people to believe that great examples of courage do not require a film viewing or distant look into history. Most of what we know about courage is based on fantastic tales of adventure, battles and conquest. Unfortunately not much applies to how we live our lives everyday and perhaps the missing sense of adventure is what keeps our lives interesting enough for us to enjoy. The truth of the matter is that great examples of “courage” can be found simply by listening to the stories of our forebears.

In the early 60’s my mother left the Philippines on a plane bound for New Jersey (USA) to seek a better life as Registered Nurse. It was her first time to fly an airplane. She was 18 years old and alone. The experience must have been terrifying to think that those metal objects could actually fly. Terrifying to “not know” the life that awaits her when she lands. She got over it. She worked as a nurse for a few years, met someone and got engaged. She took another flight back to the Philippines to tell her parents about their plans. On a stopover from Narita-Japan to Manila, her story took a twist when she met a dashing gentleman who insisted on sitting next to her on the plane. Persistent as he was in getting her address, she resisted. When they landed she found her luggage missing, only to have the dashing debonair rush to her aid to assure her that she will get her luggage. He offered to take care of everything. He’ll use all of his contacts (being a hotshot executive) and get to the bottom of things and soon enough her luggage will be delivered to her house personally!

The luggage was found after a few days and the dashing debonair gentleman is at the front door of her house in a Buick Riviera to deliver it. They fell in love in a whirlwind romance. She broke off her previous engagement and never went back to the US until they got married in 1968. My father was the dashing debonair gentleman who later revealed to me that he had bribed the luggage handlers to keep my mother’s luggage so that he could get her address. The “other” man who my mother was supposed to marry was heard to have never married and went into depression and died lonely in Canada. Now I am writing this article and sharing it with thousands to honor her because:

Someone took the courage as a woman to think across borders and go beyond the norms. To get an education and to work abroad at the age of 18.
Someone took the courage to get on a plane, not knowing what kind of life awaits her when she lands.
Someone took the courage to fall in love. To follow her heart and build a life over again and so here I am…
Courage does not always have to look like blazing guns and flashing swords. Apparently “courage” seems more like a tipping point towards a difficult decision. It is easy to recognize courage with its brilliant displays, but it is more difficult to recognize in the moments where courage seems missing.

When I was in College in the US, I took a bus from the Eastside to the Upper Westside. Living on 1st Avenue, we were the 1st stop on the bus’ route. There was a girl I had a crush on and she got on at the 2nd stop every weekday and got off near Julliard near the Lincoln Center. I took the bus through an extra stop later than I had to just to see her get off the bus. That being my stop comes before hers. It was like that every day. I sat in the same spot just so I could sit across from her. I would have lingering thoughts of her even hours after she got off the bus. I would memorize how her hair looked and what she wore. As much as I wanted to engage her, I always thought to myself: perhaps tomorrow. School broke for the summer and I never saw her again. I said to myself, “someday”.

A few friends came over to the apartment on a Friday and told me to pack my stuff for a weekend in Fire Island. I went and as we were hanging out by the beach, the girl was there a few meters in front of me with her friends sun-bathing! I said to myself, that “someday” has arrived but I relented. I even gathered her name “Danielle” as her friends was talking to her. I told myself, I’d wait till her friends leave. The window opened! But alas! “Courage” was not there. Instead I found courage’s bedfellow: “fear”. The moment never happened again. Never again! And I found myself struggling with the question “what if?” Having “Courage” is never having to ask “What If”.

In 1996 I found myself in a situation that could only be described in today’s language as: “It’s Complicated”. I met a girl and fell in love, but she didn’t know it yet. This time I was not going to let the moment pass. I’ll make a move. Though I didn’t know what to say, I said I’ll write a letter to her instead. Write I did with a poem by Archibald McLeish “Not Marble Nor the Gilded Moments”. She didn’t get all the similes but I did get a date. We fell in love and got married. We have three kids and a home. This is what I learned from the second experience.

Courage is not the absence of fear but the ability to work through the fears and the accompanying anxieties that come with the situation of an unknown result. Courage is never having to ask “what if” and punching through the membrane to know the end results. Fear is present but with passion, desire, belief and experience, we can muster the courage to push our fears aside and penetrate the barriers that separate us from our desired future or result.

In 2001 I left the comforts of my father’s business to work with a UN Agency called the International Labour Organization. I worked under a Specialist on Enterprise Development helping young people get started in business through entrepreneurial training and financial support. It took a lot of courage for me to leave the family business into something unknown. But if I had not, I would not have the opportunity to travel to different continents to share my expertise. I would have never gotten the opportunity to look through hundreds of business plans per month and now teaching and coaching companies about planning. What was the feared unknown has turned into my career for thirteen years. I branched out from business planning, strategic planning, project management and economic planning.

There were times I had been taken to highly militarized zones and escorted by pick-up loads of armed men. Sometimes I flew in private planes! I have walked through the dark streets of the urban slums and the fecal matter riddled dirt streets of rural India where water was difficult to obtain. I have walked, advised and lectured in the highest boardrooms and I have walked 15 kilometers off-road across mountains for fieldwork. Sometimes having to go to the bathroom where there isn’t any. Each time, there was risk and fear. And each time it takes a little bit more “courage”.

With that I was invited to speak in front of a high-school class about courage, and for the first time in years I was afraid. It was a very unfamiliar audience and so I shared the very same stories I’m telling you today. A constant bedfellow fear is to courage, but here I am today telling you about it. Never have to ask “What If?” I owe it to my parents and my family who supported me through our life’s adventure and misadventure. Still a life worth lived with not too many moment of saying “what if”. Take courage along with the things you already have with you: talent, skill, encouragement, purpose, passion, and belief and you can live a life without regrets. Take inventory of what you have right now and some of those things that I said and build a plan based on it. You will find that courage is that final tipping point in making your most important decisions. Look back at where you came from, look at the things you have on hand, and then take courage to look forward into a life of adventure.